Hello, we’re Werner and Shannon Rossouw.

Born in South Africa and now proudly calling Far North Queensland home, we left behind family, comfort, and everything familiar to build a new future. What we found here was something we recognised instantly: no matter the country, farmers share the same heart.

Across oceans, the realities are alike - long days, tough seasons, quiet pressures, and a resilience that often goes unseen.

KneeDeep was created to honour that.

We wanted apparel that works as hard as the people wearing it - gear that moves from paddock to boardroom, built tough but stitched with purpose. Clothing that quietly says: You’re seen. You matter. You’re not alone.

Every piece is made to carry warmth, pride, and a sense of belonging.

From our family to yours,
KneeDeep is for the ones who never quit.