Our logo brings together the two places we call home - South Africa and Australia - through the symbol of the Guinea Fowl. Found on farms across both countries, it’s a bird known for its toughness, awareness, and ability to thrive in harsh conditions.

To us, the guinea fowl reflects the connection between continents and the shared realities of farming life. It’s a reminder that resilience speaks the same language everywhere, and that the challenges of rural living are universal.

Paired with the idea of being KneeDeep in work, the logo becomes a quiet badge of strength - a symbol of grit, community, and the courage to keep going when the seasons get tough.

Wearing it says, “My story matters, and I’m not doing this alone.